BTL Senior Specialist

Position Summary

Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces, with social media as an extension of each activation.

Role and Responsibilities

Key responsibilities

• Plan and execute experiential marketing, including launch, customer, partner, and media events, exhibitions, and mall collaborations

• Create immersive branded experiences that integrate online and offline touchpoints and encourage consumer-generated content

• Manage co-marketing with partners, ensuring on-time deployment, brand guideline compliance, and smooth system access (authorizations, NDAs, new users)

• Support retail and sales teams with marketing needs

• Own retail visibility, including strong calls to action, sales floor presence, and location strategy in high-traffic areas

• Drive customer engagement around key product USPs

Skills and Qualifications

Requirements

• Proven experience as an event or experiential activity manager, or in a similar role

• Experience planning marketing activities across offline and online channels, including social media

• Ability to identify and track relevant KPIs

• Excellent verbal and written communication, interpersonal, and presentation skills

• Attention to detail, critical thinking, and problem-solving

• Strong Power Point skills, including presentation storytelling and design

• English- Must

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